Straightforward guidance on protecting your business name.
Clear, practical insight to help you understand your options, reduce risk, and protect what you are building. Written for business owners, not lawyers.
Brand Protection
4 articles
Jellycat vs. Aldi
Recently, a legal battle between Jellycat and Aldi has highlighted the importance of protecting intellectual property. Jellycat, known for its popular plush toys, has accused Aldi of infringing its intellectual property by creating a stuffed dragon strikingly similar to Jellycat’s Dexter the Dragon. While Jellycat sells Dexter for £27, Aldi’s version costs just £4, raising questions about design copying.
How Business Name Protection Saved Curious Cubs from Brand Confusion
When you’re building a business, your name is everything. It’s how people find you, talk about you, and remember you. But what happens when someone else starts using a name that’s dangerously similar – just down the road? For Kirsty, founder of Curious Cubs, that nightmare became a reality.
When Brand Names Collide: Lessons from the SpudBros Dispute
If you’ve seen what’s unfolded around SpudBros last month, you’ll know how quickly things can spiral when brand names collide.
When A Long Hard Stare Is Needed: Paddington vs Spitting Image
Recently there has been a High Court action brought by Paddington’s rights-holders (StudioCanal & the Michael Bond estate) against Spitting Image over a crude, drug-fuelled version of Paddington offers key insights for UK business owners. Here’s what you need to know, and how to apply the lessons to your brand strategy.