Insights

Straightforward guidance on protecting your business name.

Clear, practical insight to help you understand your options, reduce risk, and protect what you are building. Written for business owners, not lawyers.

Featured
Brand Protection · 5 min read

Jellycat vs. Aldi

Recently, a legal battle between Jellycat and Aldi has highlighted the importance of protecting intellectual property. Jellycat, known for its popular plush toys, has accused Aldi of infringing its intellectual property by creating a stuffed dragon strikingly similar to Jellycat’s Dexter the Dragon. While Jellycat sells Dexter for £27, Aldi’s version costs just £4, raising questions about design copying.

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Guides · 5 min

The Power of First Impressions: How Business Name Registration Can Make or Break You

The Critical Role of Business Name Registration: A Make-or-Break Decision

Brand Protection · 5 min

How Business Name Protection Saved Curious Cubs from Brand Confusion

When you’re building a business, your name is everything. It’s how people find you, talk about you, and remember you. But what happens when someone else starts using a name that’s dangerously similar – just down the road? For Kirsty, founder of Curious Cubs, that nightmare became a reality.

Partnerships · 5 min

Why UK Accountants Should Offer Business Name Protection to Their Clients

Strengthen Client Relationships, Reduce Risks, and Unlock New Revenue Streams

Guides · 5 min

Think You Own Your Business Name? Think Again…

You’ve secured the domain name. You’ve registered with Companies House. Maybe you’ve even got your logo on the van. So, the business name’s yours, right? Not quite.

Intellectual Property · 5 min

Why Intellectual Property Matters: What Every Business Owner Needs to Know

When you think about what makes your business valuable, you might immediately think of your customers, your products, or your staff. But what about your name, your logo, or that brilliant idea you had for a product design? These are all part of your Intellectual Property (IP), and they are just as important to protect. But what exactly is IP, and why should it matter to you?

Partnerships · 5 min

Why Expanding Member Benefits Is Key to Trade Association Growth

Trade associations face increasing pressure to demonstrate value to both prospective and existing members.

Partnerships · 5 min

National Business Register Partners with the Driving Instructors Association to Protect Instructor Brands

We’re proud to announce our partnership with the Driving Instructors Association (DIA), supporting their members with expert guidance on protecting their businesses and safeguarding the reputations they’ve worked hard to build. For independent driving instructors, your name is your brand. It represents not only the quality of your teaching but also the trust you’ve built with learners, parents, and the local community. That’s why protecting it is so important.

Brand Protection · 5 min

When Brand Names Collide: Lessons from the SpudBros Dispute

If you’ve seen what’s unfolded around SpudBros last month, you’ll know how quickly things can spiral when brand names collide.

Guides · 4 min

What To Do If Another Business Is Using Your Name: A Guide for UK Traders

Many business owners don’t realise that you can legally trade under a name that isn’t your registered one. For sole traders, this simply means using something other than your own personal name. But what happens when someone else begins using the same name, or something confusingly similar? Your options depend on how you’ve protected your business name and the legal rights available to you.

Brand Protection · 5 min

When A Long Hard Stare Is Needed: Paddington vs Spitting Image

Recently there has been a High Court action brought by Paddington’s rights-holders (StudioCanal & the Michael Bond estate) against Spitting Image over a crude, drug-fuelled version of Paddington offers key insights for UK business owners. Here’s what you need to know, and how to apply the lessons to your brand strategy.

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