Straightforward guidance on protecting your business name.
Clear, practical insight to help you understand your options, reduce risk, and protect what you are building. Written for business owners, not lawyers.
How Business Name Registration Enhances Credibility
Registering and protecting your business name demonstrates a commitment to your brand and can help build confidence in your business from the outset.
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Why Business Name Protection Matters in the Hair & Beauty Industry
The UK hair and beauty industry is built on trust, reputation and customer loyalty. Whether you're running a boutique hair salon, a mobile beauty business, a nail studio or an aesthetics clinic, your business name plays a vital role in attracting and retaining clients.
Business Name Registration: Why It Matters
Choosing the right business name is one of the most important decisions you'll make. It shapes your brand, helps customers find you, and can impact your long-term success. But choosing a name isn't enough, you also need to ensure it's available and properly protected.
Business Name Protection for Tradespeople
Whether you're a plumber, electrician, carpenter, builder, roofer, landscaper or heating engineer, your business name is often your most valuable business asset.
Business Name Protection or Trade Mark Registration: Which Is Right for Your Business?
While both provide protection, they work in different ways. Understanding the differences can help you choose the right solution for your business.
Jellycat vs. Aldi
Recently, a legal battle between Jellycat and Aldi has highlighted the importance of protecting intellectual property. Jellycat, known for its popular plush toys, has accused Aldi of infringing its intellectual property by creating a stuffed dragon strikingly similar to Jellycat’s Dexter the Dragon. While Jellycat sells Dexter for £27, Aldi’s version costs just £4, raising questions about design copying.
The Power of First Impressions: How Business Name Registration Can Make or Break You
The Critical Role of Business Name Registration: A Make-or-Break Decision
How Business Name Protection Saved Curious Cubs from Brand Confusion
When you’re building a business, your name is everything. It’s how people find you, talk about you, and remember you. But what happens when someone else starts using a name that’s dangerously similar – just down the road? For Kirsty, founder of Curious Cubs, that nightmare became a reality.
Why UK Accountants Should Offer Business Name Protection to Their Clients
Strengthen Client Relationships, Reduce Risks, and Unlock New Revenue Streams
Think You Own Your Business Name? Think Again…
You’ve secured the domain name. You’ve registered with Companies House. Maybe you’ve even got your logo on the van. So, the business name’s yours, right? Not quite.
Why Intellectual Property Matters: What Every Business Owner Needs to Know
When you think about what makes your business valuable, you might immediately think of your customers, your products, or your staff. But what about your name, your logo, or that brilliant idea you had for a product design? These are all part of your Intellectual Property (IP), and they are just as important to protect. But what exactly is IP, and why should it matter to you?
Why Expanding Member Benefits Is Key to Trade Association Growth
Trade associations face increasing pressure to demonstrate value to both prospective and existing members.
National Business Register Partners with the Driving Instructors Association to Protect Instructor Brands
We’re proud to announce our partnership with the Driving Instructors Association (DIA), supporting their members with expert guidance on protecting their businesses and safeguarding the reputations they’ve worked hard to build. For independent driving instructors, your name is your brand. It represents not only the quality of your teaching but also the trust you’ve built with learners, parents, and the local community. That’s why protecting it is so important.
When Brand Names Collide: Lessons from the SpudBros Dispute
If you’ve seen what’s unfolded around SpudBros last month, you’ll know how quickly things can spiral when brand names collide.
What To Do If Another Business Is Using Your Name: A Guide for UK Traders
Many business owners don’t realise that you can legally trade under a name that isn’t your registered one. For sole traders, this simply means using something other than your own personal name. But what happens when someone else begins using the same name, or something confusingly similar? Your options depend on how you’ve protected your business name and the legal rights available to you.
When A Long Hard Stare Is Needed: Paddington vs Spitting Image
Recently there has been a High Court action brought by Paddington’s rights-holders (StudioCanal & the Michael Bond estate) against Spitting Image over a crude, drug-fuelled version of Paddington offers key insights for UK business owners. Here’s what you need to know, and how to apply the lessons to your brand strategy.